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Why It Is Right Time To Invest In Rural Health Care Sector

July 13, 2017 Pallavi Madhukar

Why it is right time to invest in rural health care sector. This is a crucial time as our world leaders are agreeing on the global agenda of sustainable development goals, mitigating peace in the area of crisis, fight against terrorism.

But I would like to talk about another community –rural one. Rural India is that huge community with 70 percent of the total population residing in these villages, and this is that fragment of the world that has  often been neglected, accessibility, starved of resources to sustain themselves, ironically they produce food for nation and are  referred as backbone ,but it is also the place where three –quarters of poor and hungry live, devoid of even primary health care services.


For millions of this rural population, the new agenda is same as the old-SURVIVAL.
And yet we rely on our rural counterpart for food, water, and other resources as without them urban life would be impossible. These farming communities account for the 70 percent of India’s population and are underserved.  Things are changing and with the technological, aid it is now possible to reach to these forgotten millions and connect them the mainstream India.

If this seems like a bleak picture, it is not. In fact, with aid of technology, we have never been more optimistic about farmers and other rural people. They are key to nation’s food security – not only today but tomorrow. Providing primary healthcare services near them will not ensure healthy farmer, healthy nation but will also open channels for further linkage that has been envisioned.

With the right investments – the links to markets, the infrastructure, the appropriate technologies – we are in an elevated position to link them to corporate system where new services  modeled for this community.

With Gramin Healthcare the vision is not only to provide accessible, affordable healthcare services but also to create a digital highway which can be used bring in various sectors like education, insurance,   diagnostic labs, agriculture-based industry, Hospitals and another potential sector in this realm.

And we are not alone in believing this. GHC partners with other development institutions like IFFCO, market .which is a giant in the agro- market.Gramin health care provides an interface to connect farmers with other co-operation which is beneficial for both.

But when we look at the international community as a whole, the volume of aid has waxed and waned over the years. Rural areas usually got no more than a trickle. This was neither fair nor logical because we know that GDP growth due to agriculture is at least three times more effective in reducing poverty than growth in other sectors. In Sub-Saharan Africa, it is estimated to be 11 times more effective.

Thus, agricultural development helps nations grow, feed their people, reduce rural-urban inequality and achieve social stability. The sustainable development of rural areas increases food security and nutrition supports the conservation of water and other natural resources and builds healthy communities that can offer opportunities to youth.The message is: to transform the rural world will require imaginative projects, partnerships and technologies.

The message is: to transform the rural world will require imaginative projects, partnerships and technologies.

Yet we must be realistic. The future we want isn’t free. It will have to be paid for – not just with greater investment in agriculture, services for rural development, also to ensure nutritious food for all and not just by tearing down barriers to access to healthcare , inputs or finances. It will cost us the time and effort to ensure greater attention that the benefits of development reach even into the most remote rural spaces.  The return on our investments will be seen for generations to come.

WHY NOW ?
This is a crucial time as our  world leaders are agreeing on the global agenda of sustainable development goals, mitigating peace in the area of crisis, fight against terrorism.

But I would like to talk about another community –rural one. Rural India is that huge community with 70 percent of the total population residing in these villages ,and this is that fragment of the world that has  often been neglected ,starved of resources to sustain themselves, ironically they produce food for nation and are  referred as backbone ,but it is also the place where three –quarters of poor and hungry live, devoid of even primary health care services.

For millions of this rural population, the new agenda is same as the old-SURVIVAL.
And yet we rely on our rural counterpart for food, water, and other resources as without them urban life would be impossible. These farming communities account for the 70 percent of India’s population and still, they are underserved.Reason being - accessibility, but the time have changed and with the technological aid, it is now possible to reach to these forgotten millions and connect them the mainstream India.

If this seems like a bleak picture, it is not. In fact, with aid of technology, we have never been more optimistic about farmers and other rural people. They are key to nation’s food security – not only today but tomorrow. Providing primary healthcare services near them will not ensure healthy farmer , healthy nation but will also open channels for further linkage that has been envisioned.


With the right investments – the links to markets, the infrastructure, the appropriate technologies – we are in an elevated position to link them to a corporate system where new services , modelled for this community.

With Gramin Health care my vision is not only to provide an accessible , Hospitals  andaffordable healthcare services but also to create a digital highway which can be used bring in various sectors like education, insurance, diagnostic labs, agriculture-baHospitals and another potential sector in this realm.

And we are not alone in believing this. GHC partners with other development institutions like IFFCO , which is a giant in agriculture market. Gramin health care provides an interface to connect farmers with other co-operation which is beneficial for both.

.But when we look at the international community as a whole, the volume of aid has waxed and waned over the years. Rural areas usually got no more than a trickle. This was neither fair nor logical, because we know that GDP growth due to agriculture is at least three times more effective in reducing poverty than growth in other sectors. In Sub-Saharan Africa, it is estimated to be 11 times more effective.

Thus, agricultural development helps nations grow, feed their people, reduce rural-urban inequality and achieve social stability. The sustainable development of rural areas increases food security and nutrition supports the conservation of water and other natural resources and builds healthy communities that can offer opportunities to youth.

My message is : to transform the rural world will require imaginative projects, partnerships and technologies (Ajoy Khandheria )


We have the visit  to  bring about change .Yet we must be realistic. The future we want isn’t free. It will have to be paid for – not just with greater investment in agriculture ,healthcare services  for rural development ,also to ensure nutritious food for all and not just by tearing down barriers to access to healthcare , inputs or finances. It will cost us the time and effort to ensure greater attention that the benefits of development reach even into the most remote rural spaces. But the return on our investments will be seen for generations to come.

Ajoy Khandheria is the founder of Gramin Healthcare.

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